Best Practices Only
One of the main aspects surrounding Search Engine Optimization is the difference between White Hat & Black Hat tactics. There are lots of companies out there that do not follow Google’s best practices, and these guys are called “Black Hatters” or “Black Hat SEOs”. Black hatters typically go for quick rankings by trying to trick Google into thinking they have high quality websites.
On the other side, White Hat SEOs cater to Google’s search guidelines and stick to the right way of doing things – no tricks involved!
Top Shelf Media follows Google’s search guidelines to the utmost of certainty, and is a White Hat SEO agency. We don’t try to trick Google into ranking you higher, we simply give them the information they’re looking for!