Total Prepare is one of (if not the) largest emergency supplies store in Canada. They stock a variety of emergency and survival products catering to both the consumer and business markets.
The task was to overhaul the web design, improve speed and performance, and above all, improve user experience.
Drawing inspiration from eCommerce big boys, such as Amazon, we created a clean design that’s easy to navigate, and a shop layout that makes it easy to narrow down the options.
Most eCommerce stores have a slider at the top of the page – we wanted to avoid that, so split the “slides” into a tiled layout. This means that all information is shown at once, and there’s no excessive code to make it happen. The design also translates well onto mobile.