Why You Need A Responsive Website To Have A Competitive Edge Online

Hello and welcome to the Top Shelf Media weekly blog post. This week, our designers have worked hard to create an infographic that helps illustrate the benefits of Responsive Web Design.

So without further ado… here is why you need a responsive website!

Making your site look good on all sorts of devices can be troublesome. Especially if you have an existing site already! Don’t worry though – Top Shelf Media has all the tips & tricks you need to create a perfectly responsive website.

The Importance of Responsive Web Design - why you need a responsive website

Copy and paste the code below to use our infographic:

<img src="https://cdn.topshelfmedia.ca/wp-content/uploads/2019/01/importance-of-responsive-web-design.png" alt="The Importance of Responsive Web Design" />

What is Responsive Web Design?

Responsive web design transforms a website’s resolution so that it looks proper on all screen sizes. This is achieved through the use of fluid layouts and media queries. The method of responsive design has been around for quite some time now, but business owners everywhere are still failing to see the benefits. We will now go over some of the improvements responsive web design can bring you in detail.

Smartphones And Their Users

Did you know that 77% of adults own a smartphone? In the world of today, if someone doesn’t have a smartphone… what are they really doing with their lives? We utilize the power sitting inside our pockets for a variety of tasks like GPS, texting, calling, accessing social media, and more every single day! In 2018, at least 50% of ecommerce revenue came from mobile sales as well. It is the era of the smartphone, and if your business isn’t adapting to these changes – you will be left in the dust.

How Often Do People Use The Internet?

In the United States, adults who own a smartphone tend to use their devices regularly. At the moment, 69% of people in the US admit to using the internet at least several times a day, and 75% of 18-49 year old’s admitted to using the internet almost constantly.

An interesting statistic that we took a look at was “how often do people use the internet based on their income and education?”. The findings stated that 58% of people are constantly online if their income is above $50,000. Of that 58%, almost 60% made over $75,000 or more. This is a huge audience that is ready to spend money! If your site isn’t mobile responsive, expect to lose most of those dollar bills.

Responsive Web Design & Load Times

People hate slow loading websites. Over 47% of users believe that websites should load in less than 2 seconds. For every second that goes by, your conversion rates can go down by almost 7%. The first step in reducing your load times is through the creation of a mobile friendly website.

Smartphone users love to make purchases on the go. With 79% of smartphone users using mobile phones to make a purchase in the last 6 months… how could you not cater to these consumers? A slow loading shop will lose most of its customers simply to load times.

What Google Says

We found some statistics given out by Google and some of their research partners that exemplify the amount of people using mobile devices today.

Google & IPSOS released data stating that 90% of consumers use multiple devices to access the same website. This means that a user typically switches from their laptop to their phone to view the same website. You must present all of the information on your site correctly on each device so that their user experience isn’t hampered at all.

Google has also released in their mobile report that 61% of users spent their time on a mobile device versus 39% on desktop. It is clear that Google is trying to tell us all to stick to their “Mobile First” philosophy.

What The People Want

It is amazing to me just how far mobile design has come in the recent years. Every year more and more people use their phones to browse the web! It’s simply what we want, which is easily accessible information on the fly. Having the same experience as your desktop in the palm of your hand is truly incredible and I can’t wait to see what 2019 brings for responsive web design.

Liam Abbott

Liam is a SEO/SEM Specialist & Web Designer from Calgary, Alberta. He maintains a passion for contemporary design and everything search engine related. He is an avid gamer, and enjoys collecting entertainment memorabilia.

If you have questions or inquires for Liam, feel free to contact him by email anytime liam@topshelfmedia.ca

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