8 Reasons Why Your Business Should Use Social Media

Social media marketing has proven itself more reliable than traditional outbound marketing. Marketing on different social media platforms yields greater results since the method actually has a 100% higher lead to close rate.

74% of online adults are using social networks, 81% of consumers research online before making big purchases and ⅗ small businesses say they have gained new customers by using social media.

The methods of traditional marketing are increasingly being overshadowed by the value that social media marketing presents to a company, versus the value that outbound marketing used to be able to promise.

1. Increased brand awareness and greater customer loyalty

Having a presence on social media enables your customers to find and connect with you online. By letting your clients connect with your business you open the doors for higher customer engagement. As your fans interact with your brand on social media, they become more loyal and consequently more likely to buy your products.

Customers who follow businesses on social media are 71% more likely to purchase from them than regular fans.


2. You are able to provide greater customer support to your clients

One great benefit from social media, is the ability to address any of your clients concerns instantly. Over 67% of consumers now go to social media for customer support. Nowadays people expect a fast and streamlined experience that “just happens” and want things to “just get fixed”.

In the age of constant change and ever increasing efficiency people no longer want to wait 3 hours on hold, while they wait for someone in India or the Philippines to scramble for a solution to their problem. They want their problem fixed. Now.  


3. Better ads for your customers and better results for you.

With social media, you are able to better target your ads to your customers. Instead of blindly advertising to people who are not remotely interested in any of the products or services your business offers, you are able to put your money to better use by specifically targeting people through their behavior and preferences online.

Another nifty thing you can use is geo-tracked ads which enables businesses to market to people in specific locations.


4. Larger pool of people

As of the second quarter of 2016, Facebook announced that they had 1.71 billion monthly users. That means that in little over a decade the social network has amassed nearly 25 percent of the current human population and that is not even accounting for Instagram’s 500 million users, that’s insane!

Youtube has 1 billion monthly active users and Twitter reported in the second quarter of 2016, that they had 313 million monthly active users. The stats prove it, if you are a business or a person with a message that you want to communicate to others, social media is increasingly becoming the best venue to market that message.


5. Better able to track your ROI

We get it, no business wants to flush away their hard earned dollars into a method that cannot prove its own worth. That is the beauty of marketing on social media, you are actually better equipped to determine exactly what kind of value you are getting from your efforts and investments.

Facebook enables you to track how much traffic you are generating through your page and demonstrate what actions people performed on the page. For example, if someone clicked on your page link to buy your product.


6. You can generate greater traffic to your website through social media platforms

One way that businesses can greatly benefit from managing their social media accounts is by leveraging the traffic that they have received from their social media accounts and leading that traffic towards their own site where they can either buy your products or contact you.

Another benefit of having social media is that by simply having the account and posting you are improving your company’s search engine rank which greatly benefits you by putting your business on the first page of Google, Yahoo and Bing which in effect generates a greater amount of traffic towards your website.


7. Social media marketing is cheaper and more effective than the majority of traditional marketing

With social media marketing the barrier between you and your customers have never been lower. You can invest as much money as you want or as little as you want and your business would still be able to profit from your efforts and investments.

While as with most forms of traditional marketing, you will be left paying a lot of money for methods that may or may not work for your business.


8. Find out what the competition is doing and stay ahead of them

On social media, you are able to peek at your competitors performance and see what is working for them, what is not and from there implement elements from their social media strategy to your own. By doing this you can create a greater presence for your own business that can outperform your competitor since you have learned from all their hard work.


Social media can provide a lot of value to businesses.

Your brand does not truly exist online unless you are represented on all relevant social channels. Which in effect not only connects your business to your customers but it essentially connects you to the rest of the online community.

An online community which might include journalists who cover your industry, influential personalities as well as introducing you and your business to plenty of other opportunities that are solely present on the internet.

Tom Watts

AvatarTom is the proud Owner of Top Shelf Media in Calgary, Alberta, Canada. He's a seasoned blogger who writes about all things related to online marketing, web design and SEO. Feel free to ask him anything!

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