SEO

Top Shelf Media has covered a wide range of topics on search engine optimization for your use. Check out our guides on the basics of SEO to more in-depth articles on optimization practices and raising traffic generation.

Top 5 SEO Tools Every Digital Marketer Needs To Succeed

SEOs everywhere have their list of tools they love to use when they work on their projects. These digital apparatus’ help us complete the tasks for our clients in a timely and effective manner. Without the use of crawlers and data scrapers like Ahrefs & SEMrush; marketers would be left scratching their heads trying to…

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How To Use SEO To Secure Your Brand Online

Branding is important and valuable in business. Think about billion dollar brands, like Coca-Cola. Their brand name alone is worth an astronomical amount of money. Accountant’s even have a name for this type of brand “value”, on the books it’s called goodwill. Your brand name is essential to your success, and using intelligent search engine…

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6 Email Marketing Trends and Hacks

Email marketing is an invaluable strategy for any serious digital marketer. According to this study, it is the most popular tactic for increasing brand awareness and reaching out to new customers among small businesses. There are two main reasons for the popularity of this digital marketing strategy. First, it is cheap, making it feasible for…

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8 Common SEO Myths that are still around in 2019

There are still so many myths floating around the SEO world today… so I thought I would write up my own list of the top 10 myths I’m still hearing about in 2019.  It’s good to educate yourself on what false information is being passed around in your industry. Especially when it comes to SEO….

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The Down Low On Search Intent

Many website owners today see sudden rises in traffic and rankings, and begin to feel giddy and excited. But suddenly… after just a few days of being on the first page of Google’s rankings… you shoot back to the last spot on the 3rd page. What Happened?!? Well… to be put simply – if your…

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How To Optimize Your Ecommerce Store (An SEO Guide)

Owning an ecommerce site can be a tough job. Building a site like this can be quite costly, and doesn’t happen overnight.  Even when the site is done being built, there is still a TON you have to do to make sure your store is fit for success. One of the biggest things you have…

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How To Get Above Average Restaurant Website Conversion Rates

Are you running or managing a restaurant? Does your business have a website? If so, what are your restaurant website conversion rates? Restaurants that have professionally designed websites do exponentially better than their counterparts with zero digital presence. Just because you have been in business for 50 years doesn’t mean you don’t need a website!…

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5 Reasons Your Business Should Be Leveraging SEO

If you own a website, you’ve probably heard this term a few times by now: Search Engine Optimization or better known as “SEO”. When you want to be found on search engines such as Google or Bing!, you use SEO to get the job done. It is a long term investment that can pay out…

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Everything You Need To Know About Dwell Time In 2019

Are you having trouble nailing down your top positions in search engines? Is Google having a hard time trying to find a place for your site, jumping from the 1st to the 2nd page of results, and back again? These problems could stem from one simple metric: Dwell Time. Dwell Time is a measure of…

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Turning The Tides of SEO: Voice Search

The adoption of voice search into our daily lives has happened so quickly that marketers everywhere are scrambling to see how they can dip their fingers into the bucket. Recently, Strategy Analytics reported that smart speaker sales grew by nearly 200% year over year in Q3 2018. That is huge! People everywhere are installing their…

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How To Find Blogs That Accept Guest Posts

Finding blogs that accept guest posts is by far the hardest part of the guest blogging process. Guest posting can be a great tool for new bloggers and website owners trying to find their footing, and for those looking to garner a few extra links for search engine optimization. Guest posting as a great way to earn…

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What Is Backlinking, And How To Do It Effectively

SEO should be at the forefront of your website’s traffic building strategy. Backlinking is extremely important in SEO, and so you may be wondering; what is backlinking, and how should you do it. Organic search is one of the few ways to get good traffic for free – however, it probably takes the most work of any of…

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How To Do Email Outreach Without Making It Look Like Spam

Last Friday morning I received an email from Andrew. This email was very much like any other many of us receive on what seems like an almost hourly basis. A shameless attempt at getting a link shared for SEO because “your readers would really enjoy it” without any real benefit to you. The funny part is…

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Search vs Social Media – Who’s King Of The Blog?

Search vs Social Media – the clash of the century! One of the hardest things to do as a marketer is decide where to spend your valuable time and money. Especially when it comes to content marketing and blogs. Search engine optimization and social media are two of the most popular traffic generating techniques available…

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SEO Basics: How To Improve Your Search Rankings

Having a hard time getting your site ranked on Google? Don’t worry… we have all the SEO basics to help make your site into a traffic generation machine! I understand how tedious it can be to get your site ranked on Google… especially getting to the first page! That’s why we have created this basic…

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How To Skyrocket Your CTR With These Proven Tips

One of the most important metrics in any marketer’s toolbox is click through rate, otherwise known as “CTR”. This is the metric that tracks how many users actually click on your advertisements or web pages in search engines. In this week’s article, we’re going to chat about Organic CTR, how you can raise your percentages…

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The Only SEO Guide You Need To Get Your Site Ranked

It can be difficult to get ranked on the top page of Google. That’s why our Columnist Liam Abbott takes you through a Step-by-Step SEO guide to getting your site optimized and ranked on the web. The way your site is optimized for search engines greatly affects how it ranks online. When creating your website,…

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SEO Through Quality Keywords – Performance Based SEO

At the best of times SEO can seem like black magic sprinkled on websites by witch doctor-like designers. The idea is simple– to rank better with search engines – but the methods are often debated and constantly changing, which is why business owners spend money on SEO experts to spread their voodoo on their websites….

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Boosting SEO Through Quality Writing

The Key to SEO friendly content We usually abandon a website in around 10-20 seconds. That’s around 30-60 words per minute for the average reader. But, if we stay on for more than 30 seconds we’re much more likely to hang around to see what the site is selling. But how does that relate to…

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Why Is SEO Important For Small Businesses?

I get asked this question all the time, and it’s usually one of the first things prospective clients asks me. I thought I’d just put together a little roundup to explain – so why is SEO important for small businesses? Firstly, what is SEO? SEO is short for “Search Engine Optimization”, and is essentially the…

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