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Traditional vs Digital Advertising; Which Is Right For Local Business?

Choosing between traditional and digital marketing is a constant dilemma that comes up in our industry. No matter what size your budget is, you want to make sure every dollar counts. In regards to traditional advertising, I’m referring to; Billboards Posters Bus benches Direct mail Anything else offline In regards to digital marketing, for the…

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Why Is SEO Important For Small Businesses?

I get asked this question all the time, and it’s usually one of the first things prospective clients asks me. I thought I’d just put together a little roundup to explain – so why is SEO important for small businesses? Firstly, what is SEO? SEO is short for “Search Engine Optimization”, and is essentially the…

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