This week in the Top Shelf Media blog, we are going to talk to about how much a website can cost and what you should expect from your agency or freelancer. There are many different aspects that can affect the cost of your site, and you deserve to know what you are walking into beforehand!…
The world of web is an ever-changing whirlwind of technology with new trends emerging every year. In this article, we will discuss how web development has changed over the last year, and what we can expect from 2019. From Blockchain technology to Progressive Web Applications in websites; 2018 has been a crucial year for web…
It can be difficult to get ranked on the top page of Google. That’s why our Columnist Liam Abbott takes you through a Step-by-Step SEO guide to getting your site optimized and ranked on the web. The way your site is optimized for search engines greatly affects how it ranks online. When creating your website,…
Web design is a constantly evolving and ever-changing monster. Each year we come across new ways to bring out our creativity to the world through the use of websites. Today we are going to talk about the different web design trends that have arisen in 2018 and why you should incorporate these elements into your…
Tell any web designer ‘just make me a website,’ and you’ll be met by a blank stare. You might as well tell a realtor to just go buy you a house. You’ll end up with an apartment for your five-kids-and-growing family. Nothing will fit, and nobody will be happy. A blanket request never works. Instead,…
At the best of times SEO can seem like black magic sprinkled on websites by witch doctor-like designers. The idea is simple– to rank better with search engines – but the methods are often debated and constantly changing, which is why business owners spend money on SEO experts to spread their voodoo on their websites….
The Key to SEO friendly content We usually abandon a website in around 10-20 seconds. That’s around 30-60 words per minute for the average reader. But, if we stay on for more than 30 seconds we’re much more likely to hang around to see what the site is selling. But how does that relate to…
According to Google, 90% of people move between devices to accomplish a goal. Sometimes that’s sequential use, and sometimes it’s simultaneous, regardless, the screens on these devices are rarely the same size – that’s where responsive web design comes in. Furthermore, not all screens work in the same formats – landscape, portrait, or even square….
In this article I’m going to go through all the questions to ask a web designer before hiring them. I often see people getting ripped off or not quite getting what they’d expect from their web designer. They get a decent website built for them, only to find out it’s missing some key features down…
Why exactly do you need a social media strategy? I’ve seen this happen a thousand times. A company sets up their social media accounts and dives right into social media with the intent of raising their business to the next level – without stopping and thinking about strategy. The problem is that so many businesses…
Social media marketing has proven itself more reliable than traditional outbound marketing. Marketing on different social media platforms yields greater results since the method actually has a 100% higher lead to close rate. 74% of online adults are using social networks, 81% of consumers research online before making big purchases and ⅗ small businesses say they have…
Choosing between traditional and digital marketing is a constant dilemma that comes up in our industry. No matter what size your budget is, you want to make sure every dollar counts. In regards to traditional advertising, I’m referring to; Billboards Posters Bus benches Direct mail Anything else offline In regards to digital marketing, for the…
I get asked this question all the time, and it’s usually one of the first things prospective clients asks me. I thought I’d just put together a little roundup to explain – so why is SEO important for small businesses? Firstly, what is SEO? SEO is short for “Search Engine Optimization”, and is essentially the…
