According to Google, 90% of people move between devices to accomplish a goal. Sometimes that’s sequential use, and sometimes it’s simultaneous, regardless, the screens on these devices are rarely the same size – that’s where responsive web design comes in. Furthermore, not all screens work in the same formats – landscape, portrait, or even square….
In this article I’m going to go through all the questions to ask a web designer before hiring them. I often see people getting ripped off or not quite getting what they’d expect from their web designer. They get a decent website built for them, only to find out it’s missing some key features down…
Why exactly do you need a social media strategy? I’ve seen this happen a thousand times. A company sets up their social media accounts and dives right into social media with the intent of raising their business to the next level – without stopping and thinking about strategy. The problem is that so many businesses…
Social media marketing has proven itself more reliable than traditional outbound marketing. Marketing on different social media platforms yields greater results since the method actually has a 100% higher lead to close rate. 74% of online adults are using social networks, 81% of consumers research online before making big purchases and ⅗ small businesses say they have…
Choosing between traditional and digital marketing is a constant dilemma that comes up in our industry. No matter what size your budget is, you want to make sure every dollar counts. In regards to traditional advertising, I’m referring to; Billboards Posters Bus benches Direct mail Anything else offline In regards to digital marketing, for the…
I get asked this question all the time, and it’s usually one of the first things prospective clients asks me. I thought I’d just put together a little roundup to explain – so why is SEO important for small businesses? Firstly, what is SEO? SEO is short for “Search Engine Optimization”, and is essentially the…
