Are you running or managing a restaurant? Does your business have a website? If so, what are your restaurant website conversion rates? Restaurants that have professionally designed websites do exponentially better than their counterparts with zero digital presence. Just because you have been in business for 50 years doesn’t mean you don’t need a website!…
Creating meaningful micro-interactions subtly completes the overall experience for any user navigating through the website or using an app. It puts the fun, the ease, and the humanness into the little interactions you make with your digital devices. In fact, microinteractions happen so often that I daresay that you, as the user barely even notice…
When you’re talking with your web developer – have you ever felt like you are in the dark with everything they are saying? With so many different terms and vocabulary surrounding the web industry… it can be difficult to decipher! We are always thinking about our clients! How we can make their lives easier when…
If you own a website, you’ve probably heard this term a few times by now: Search Engine Optimization or better known as “SEO”. When you want to be found on search engines such as Google or Bing!, you use SEO to get the job done. It is a long term investment that can pay out…
Bringing traffic into your site can be quite a problem… but gauging that traffic and properly analyzing your visitors can also be difficult. Google Analytics is most people’s traffic tracking tool of choice, and if you own a website, the service can be your best friend or your worst enemy. Analytics is a data mining…
Are you having trouble nailing down your top positions in search engines? Is Google having a hard time trying to find a place for your site, jumping from the 1st to the 2nd page of results, and back again? These problems could stem from one simple metric: Dwell Time. Dwell Time is a measure of…
The world of today has seen a huge surge in social media with billions of people interacting through different channels every single day. The way in which social media websites evolve is an interesting topic; But how well have these websites aged in terms of web design? In this weeks blog post – we are…
The adoption of voice search into our daily lives has happened so quickly that marketers everywhere are scrambling to see how they can dip their fingers into the bucket. Recently, Strategy Analytics reported that smart speaker sales grew by nearly 200% year over year in Q3 2018. That is huge! People everywhere are installing their…
Infographics are one of the best ways to visualize a set of complicated statistics so that pretty much anyone can understand the results. They also make it easier for people to share those results with their peers across social media, and other channels on the web. That’s why in this week’s blog post we are…
There are metrics that marketers can simply never perfect. When it comes to Call To Actions (CTA for short), trying to optimize your conversion rates can seem never-ending. To make things worse… DSIM reported that 70% of businesses don’t even have a Call To Action on their website! Businesses everywhere need to hop on the…
