The adoption of voice search into our daily lives has happened so quickly that marketers everywhere are scrambling to see how they can dip their fingers into the bucket. Recently, Strategy Analytics reported that smart speaker sales grew by nearly 200% year over year in Q3 2018. That is huge! People everywhere are installing their…
Infographics are one of the best ways to visualize a set of complicated statistics so that pretty much anyone can understand the results. They also make it easier for people to share those results with their peers across social media, and other channels on the web. That’s why in this week’s blog post we are…
There are metrics that marketers can simply never perfect. When it comes to Call To Actions (CTA for short), trying to optimize your conversion rates can seem never-ending. To make things worse… DSIM reported that 70% of businesses don’t even have a Call To Action on their website! Businesses everywhere need to hop on the…
Over a third of the websites on the web are built with WordPress, and one of the reasons for its insane popularity is because of one word: Plugins. WordPress uses plugins to speed up web development and include bits of functionality to a website instead of coding straight from scratch. As you can probably tell,…
Finding blogs that accept guest posts is by far the hardest part of the guest blogging process. Guest posting can be a great tool for new bloggers and website owners trying to find their footing, and for those looking to garner a few extra links for search engine optimization. Guest posting as a great way to earn…
SEO should be at the forefront of your website’s traffic building strategy. Backlinking is extremely important in SEO, and so you may be wondering; what is backlinking, and how should you do it. Organic search is one of the few ways to get good traffic for free – however, it probably takes the most work of any of…
Deciding which email provider to go with can be confusing and slightly overwhelming for some people. With so many options to choose from – it can be quite difficult to decide which route to take. Afterall, in order to keep your brand important in the eyes of your customer… you should be engaging them with…
Have you been using the same strategy for all your digital marketing efforts over the last few years? If so, it’s time to shake things up a bit. Digital marketing is a highly dynamic field and the competition is tough, so you really do need whatever edge you can get. In this post, we’ll look…
2018 was big for the world of web. We experienced many big innovations in the industry to both old and new ideas. So the question going into 2019 is: What features should my website have? From artificial intelligence to advanced cyber-security measures – we have you covered in this weeks TSM blog post! Voice Interface…
Last Friday morning I received an email from Andrew. This email was very much like any other many of us receive on what seems like an almost hourly basis. A shameless attempt at getting a link shared for SEO because “your readers would really enjoy it” without any real benefit to you. The funny part is…
Search vs Social Media – the clash of the century! One of the hardest things to do as a marketer is decide where to spend your valuable time and money. Especially when it comes to content marketing and blogs. Search engine optimization and social media are two of the most popular traffic generating techniques available…
Time is money, seriously. Page load times are a BIG DEAL. If anything, page load speed should be at the top of your list when it comes to optimizing your website. Studies show that the longer your page takes to load, the more likely your new visitor is to abandon it. And rightly so! I…
The debate between putting content above or below the fold is still raging in 2019 – believe it or not! So what are the best above the fold optimization practices to focus on? We must first ask this question – how important is “above the fold” content? With marketers everywhere trying to peak interest in…
Recently I was hanging out in one of my favorite Facebook groups for web design, and there was someone in there having trouble finding information on what image sizes they needed for their site. Here’s the question: TLDR: “If there’s a 1600px wide slot, do I have to use a 1600px wide image to fill…
Having a hard time getting your site ranked on Google? Don’t worry… we have all the SEO basics to help make your site into a traffic generation machine! I understand how tedious it can be to get your site ranked on Google… especially getting to the first page! That’s why we have created this basic…
Every year we see the release of more intuitive apps that help us entertain, educate, and control our lives in a better fashion. That’s why we have come up with this list of the top 10 best apps to get in 2019. See what different apps have been released or updated in the last year, and how they…
Hello and welcome to the Top Shelf Media weekly blog post. This week, our designers have worked hard to create an infographic that helps illustrate the benefits of Responsive Web Design. So without further ado… here is why you need a responsive website! Making your site look good on all sorts of devices can be…
Are you wondering which hosting company will be right for you? With so many companies out there to choose from, it can be quite the task! In this week’s blog post, wer’e going to talk about some of the good & the bad companies out there. Learn what to watch out for and what works…
One of the most important metrics in any marketer’s toolbox is click through rate, otherwise known as “CTR”. This is the metric that tracks how many users actually click on your advertisements or web pages in search engines. In this week’s article, we’re going to chat about Organic CTR, how you can raise your percentages…
No matter how good a site is, it still has to be found by the right people. One of the most common questions I hear from clients when I talk to them about their website is: “Why isn’t anyone coming to my website?” and “How can I fix it?”. Today, we are going to talk…
