Traffic

Generate traffic and improve your website with Top Shelf Media’s helpful articles and guides. We cover a variety of topics and provide knowledgeable advice from small- to mid-sized businesses.

Top 5 Google Analytics Metrics Of 2019

Bringing traffic into your site can be quite the problem… but gauging that traffic and properly analyzing your visitors can also be difficult. Google Analytics is used to do this, and if you own a website, the service can be your best friend or your worst enemy. Analytics is a analytical monster with countless metrics…

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What Is Backlinking, And How To Do It Effectively

SEO should be at the forefront of your website’s traffic building strategy. Backlinking is extremely important in SEO, and so you may be wondering; what is backlinking, and how should you do it. Organic search is one of the few ways to get good traffic for free – however, it probably takes the most work of any of…

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How To Skyrocket Your CTR With These Proven Tips

One of the most important metrics in any marketer’s toolbox is click through rate, otherwise known as “CTR”. This is the metric that tracks how many users actually click on your advertisements or web pages in search engines. In this week’s article, we’re going to chat about Organic CTR, how you can raise your percentages…

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How to Boost Traffic And Make The Most Of Your Website

No matter how good a site is, it still has to be found by the right people. One of the most common questions I hear from clients when I talk to them about their website is: “Why isn’t anyone coming to my website?” and “How can I fix it?”. Today, we are going to talk…

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How To Create A Social Media Strategy

Why exactly do you need a social media strategy? I’ve seen this happen a thousand times. A company sets up their social media accounts and dives right into social media with the intent of raising their business to the next level – without stopping and thinking about strategy. The problem is that so many businesses…

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8 Reasons Why Your Business Should Use Social Media

Social media marketing has proven itself more reliable than traditional outbound marketing. Marketing on different social media platforms yields greater results since the method actually has a 100% higher lead to close rate. 74% of online adults are using social networks, 81% of consumers research online before making big purchases and ⅗ small businesses say they have…

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Traditional vs Digital Advertising; Which Is Right For Local Business?

Choosing between traditional and digital marketing is a constant dilemma that comes up in our industry. No matter what size your budget is, you want to make sure every dollar counts. In regards to traditional advertising, I’m referring to; Billboards Posters Bus benches Direct mail Anything else offline In regards to digital marketing, for the…

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