SEO

Top Shelf Media has covered a wide range of topics on search engine optimization for your use. Check out our guides on the basics of SEO to more in-depth articles on optimization practices and raising traffic generation.

How To Do Email Outreach Without Making It Look Like Spam

Last Friday morning I received an email from Andrew. This email was very much like any other many of us receive on what seems like an almost hourly basis. A shameless attempt at getting a link shared because “your readers would really enjoy it” without any real benefit to you. The funny part is that these…

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Search vs Social Media – Who’s King Of The Blog?

Search vs Social Media – the clash of the century! One of the hardest things to do as a marketer is decide where to spend your valuable time and money. Especially when it comes to content marketing and blogs. Search engine optimization and social media are two of the most popular traffic generating techniques available…

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SEO Basics: How To Improve Your Search Rankings

Having a hard time get your site ranked on Google? Don’t worry… we have all the SEO basics to help make your site into a traffic generation machine! I understand how tedious it can be to get your site ranked on Google… especially getting to the first page! That’s why we have created this basic…

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How To Skyrocket Your CTR With These Proven Tips

One of the most important metrics in any marketer’s toolbox is click through rate, otherwise known as “CTR”. This is the metric that tracks how many users actually click on your advertisements or web pages in search engines. In this week’s article, we’re going to chat about Organic CTR, how you can raise your percentages…

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The Only SEO Guide You Need To Get Your Site Ranked

It can be difficult to get ranked on the top page of Google. That’s why our Columnist Liam Abbott takes you through a Step-by-Step guide to getting your site optimized and ranked on the web. The way your site is optimized for search engines greatly affects how it ranks online. When creating your website, it…

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SEO Through Quality Keywords – Performance Based SEO

At the best of times SEO can seem like black magic sprinkled on websites by witch doctor-like designers. The idea is simple– to rank better with search engines – but the methods are often debated and constantly changing, which is why business owners spend money on SEO experts to spread their voodoo on their websites….

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Boosting SEO Through Quality Writing

The Key to SEO friendly content We usually abandon a website in around 10-20 seconds. That’s around 30-60 words per minute for the average reader. But, if we stay on for more than 30 seconds we’re much more likely to hang around to see what the site is selling. But how does that relate to…

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Why Is SEO Important For Small Businesses?

I get asked this question all the time, and it’s usually one of the first things prospective clients asks me. I thought I’d just put together a little roundup to explain – so why is SEO important for small businesses? Firstly, what is SEO? SEO is short for “Search Engine Optimization”, and is essentially the…

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