SEO

Top Shelf Media has covered a wide range of topics on search engine optimization for your use. Check out our guides on the basics of SEO to more in-depth articles on optimization practices and raising traffic generation.

Top 5 SEO Tools Every Digital Marketer Needs To Succeed

SEOs everywhere have their list of tools they love to use when they work on their projects. These digital apparatus’ help us complete the tasks for our clients in a timely and effective manner. Without the use of crawlers and data scrapers like Ahrefs & SEMrush; marketers would be left scratching their heads trying to…

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How To Use SEO To Secure Your Brand Online

Branding is important and valuable in business. Think about billion dollar brands, like Coca-Cola. Their brand name alone is worth an astronomical amount of money. Accountant’s even have a name for this type of brand “value”, on the books it’s called goodwill. Your brand name is essential to your success, and using intelligent search engine…

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6 Email Marketing Trends and Hacks

Email marketing is an invaluable strategy for any serious digital marketer. According to this study, it is the most popular tactic for increasing brand awareness and reaching out to new customers among small businesses. There are two main reasons for the popularity of this digital marketing strategy. First, it is cheap, making it feasible for…

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8 Common SEO Myths that are still around in 2019

There are still so many myths floating around the SEO world today… so I thought I would write up my own list of the top 10 myths I’m still hearing about in 2019.  It’s good to educate yourself on what false information is being passed around in your industry. Especially when it comes to SEO….

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The Down Low On Search Intent

Many website owners today see sudden rises in traffic and rankings, and begin to feel giddy and excited. But suddenly… after just a few days of being on the first page of Google’s rankings… you shoot back to the last spot on the 3rd page. What Happened?!? Well… to be put simply – if your…

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How To Optimize Your Ecommerce Store (An SEO Guide)

Owning an ecommerce site can be a tough job. Building a site like this can be quite costly, and doesn’t happen overnight.  Even when the site is done being built, there is still a TON you have to do to make sure your store is fit for success. One of the biggest things you have…

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How To Get Above Average Restaurant Website Conversion Rates

Are you running or managing a restaurant? Does your business have a website? If so, what are your restaurant website conversion rates? Restaurants that have professionally designed websites do exponentially better than their counterparts with zero digital presence. Just because you have been in business for 50 years doesn’t mean you don’t need a website!…

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5 Reasons Your Business Should Be Leveraging SEO

If you own a website, you’ve probably heard this term a few times by now: Search Engine Optimization or better known as “SEO”. When you want to be found on search engines such as Google or Bing!, you use SEO to get the job done. It is a long term investment that can pay out…

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Everything You Need To Know About Dwell Time In 2019

Are you having trouble nailing down your top positions in search engines? Is Google having a hard time trying to find a place for your site, jumping from the 1st to the 2nd page of results, and back again? These problems could stem from one simple metric: Dwell Time. Dwell Time is a measure of…

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Turning The Tides of SEO: Voice Search

The adoption of voice search into our daily lives has happened so quickly that marketers everywhere are scrambling to see how they can dip their fingers into the bucket. Recently, Strategy Analytics reported that smart speaker sales grew by nearly 200% year over year in Q3 2018. That is huge! People everywhere are installing their…

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